Best Book: 0%. For anyone wondering - a 'pickle' bet is slang for a 'cheeky' bet on. Founded in June , one month after the repeal of PASPA, Betting Hero is the #1 live activation company in the sports betting, iGaming, and cashless. Odds shown come direct from online bookmakers. VC Fund Eyes Online Gambling Services The casino and resort operator. Please check all aspects of your bets before placement. .